Experienced Operators

The AdvisoryDx team brings decades of senior leadership across in vitro diagnostics, medical devices, and consumer health.

Jeff Ellis, Managing Partner

Twenty-five years of senior leadership in IVD diagnostics, with deep experience in commercial operations, team development, and organizational alignment. Most recently CCO at Genova Diagnostics.

Ryan Schmidt, Senior Partner

Three decades of commercial leadership across diagnostics, medical devices, and consumer health. Specializes in building commercial organizations from scratch and launching market-defining platforms, including Alere i (now Abbott ID NOW) and Visby Medical's PCR platform.

Vicky Ridenour, Partner

Twenty-five years of commercial leadership in diagnostics and health and wellness, with deep expertise in point-of-care testing, channel development, and the wellness and convenient care segments.

Margery Rothenberg, Partner

Twenty-five years in medical marketing across diagnostics, pharmaceutical services, and AI-driven medical technology. Senior roles at IBM Watson Health, Merck, Diaceutics, and Mauna Kea Technologies.