advisorydx

    Team

    Experienced Operators

    Jeff Ellis, Managing Partner at AdvisoryDx

    Jeff Ellis

    Managing Partner

    A senior leader in IVD diagnostics with twenty-five years of experience in commercial operations, team development, and organizational alignment. Most recently CCO at Genova Diagnostics.

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    Ryan Schmidt, Senior Partner at AdvisoryDx

    Ryan Schmidt

    Senior Partner

    Three decades of commercial leadership across diagnostics, medical devices, and consumer health. Specializes in building commercial organizations from scratch and launching market-defining platforms, including Alere i (now Abbott ID NOW) and Visby Medical's PCR platform.

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    Vicky Ridenour, Partner at AdvisoryDx

    Vicky Ridenour

    Partner

    Commercial leader with deep expertise in point-of-care diagnostics, channel development, and the wellness and convenient care segments. Built and led teams at Alere across two decades in the diagnostics industry.

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    Margery Rothenberg, Partner at AdvisoryDx

    Margery Rothenberg

    Partner

    Medical marketing veteran with a career spanning diagnostics, pharmaceutical services, and AI-driven medical technology. Senior roles at IBM Watson Health, Merck, Diaceutics, and Mauna Kea Technologies.

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