Vicky Ridenour

Vicky Ridenour brings more than 25 years of commercial leadership experience in diagnostics and health and wellness, with a career centered on partnering with health and wellness professionals to drive clinical adoption, expand market access, and build the distribution relationships that sustain long-term revenue growth.

Her deepest experience is in point-of-care diagnostics across wellness, urgent care, and physician office channels. At Alere she spent a decade building and leading commercial teams at the regional and national level, developing corporate partnerships with wellness companies, pharmacies, and medical distributors, and executing the sales strategies that grew market share for point-of-care tests across both established and emerging care settings. That work continued at Abbott following the acquisition, where she led national wellness and convenient care strategies with the same focus on channel development and customer retention.

Vicky's background also includes clinical roots as a Medical Lab Technologist, which gives her a working fluency in the science behind the products she commercializes. More recently, she has supported point-of-care testing strategy, drug screening program management, and functional lab commercialization in both consulting and business development capacities.

At AdvisoryDx, Vicky works with IVD and diagnostics companies looking to build or optimize commercial models in health and wellness, retail health, and decentralized care settings. She brings a practitioner's understanding of how health and wellness professionals evaluate and adopt diagnostic tools, and she uses that perspective to help clients design go-to-market strategies that resonate where it matters most.