COMMERCIAL EXPERIENCE

Commercial Experience in Action

Real-world experience in diagnostic product commercialization, market entry, distribution development, and strategic growth.

Experience Behind the Strategy

Firsthand commercial leadership across molecular diagnostics, rapid testing, and point-of-care technologies.

U.S. & International Markets

Market entry, commercial expansion, and distribution development.

Commercial Leadership

Product commercialization, strategic partnerships, and launch execution.

SELECTED COMMERCIAL EXPERIENCE

Diagnostic Commercialization in Practice

Selected examples of commercial challenges, strategic approaches, and practical work delivered across diagnostic technologies and international markets.

FEATURED COMMERCIAL EXPERIENCE · 01

Molecular STI Platform: U.S. Commercialization

THE COMMERCIAL CHALLENGE

A diagnostic company developing a molecular point-of-care STI platform needed a coordinated U.S. commercialization strategy addressing target markets, pricing, reimbursement economics, competitive positioning, and distribution.

THE COMMERCIAL APPROACH

U.S. market opportunity and customer segmentation
Competitive landscape and market positioning
Product pricing and customer economics
Distribution and channel strategy
Commercial launch planning
Early-Adopter Engagement: Engagement with prospective early adopters to support the U.S. commercialization strategy.
Targeted POL Decision-Maker Identification: Identification and mapping of key purchasing decision-makers and operational influencers within the top 100 targeted physician office laboratories (POLs).

WORK DELIVERED

A coordinated U.S. commercialization strategy addressing market positioning, customer priorities, pricing considerations, distribution planning, and commercial execution.

SELECTED EXPERIENCE · 02

Point-of-Care Urinalysis: U.S. Market Entry

A U.K.-based diagnostic company developing a next-generation point-of-care urinalysis platform needed a practical strategy for entering the U.S. market, establishing distribution channels, building commercial operations, and supporting investor discussions.

U.S. market-entry planning

Target customer identification

Distribution channel development

Commercial infrastructure

Product launch preparation

Investor and strategic partner preparation

A U.S. commercialization framework addressing market-entry strategy, distribution development, commercial operations, and investor preparation.

SELECTED EXPERIENCE · 03

Diagnostic Platform Strategy: International Market Expansion

An early-stage diagnostic platform company had multiple product and testing opportunities but needed a clearer commercial strategy for prioritizing applications, positioning its technology, and evaluating international market opportunities.

Commercial opportunity assessment
Market prioritization
Product portfolio strategy
Competitive positioning
International market-entry planning
Phased commercialization strategy

A phased commercial expansion strategy addressing priority applications, market opportunities, product positioning, and longer-term portfolio development.

Selected professional experience. Engagements are described at the category level; specific client details are held in confidence.

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From evaluating market opportunities to developing product pricing and commercialization strategies, AdvisoryDx brings practical commercial experience to your next business decision.

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